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Your Multidisciplinary Creative Solution.

Areas of expertise: Creative and Art Direction I brand strategy and design I product and packaging design I experiential and installation design I web UX/UI and digital experience design I business strategy and marketing communications

Whether building a brand, developing a product or solving a campaign brief, I'm at my best thinking up ideas, innovating on concepts and using my vision and design experience to bring them to life ...making sure the magic isn’t lost along the way.

From my degree in Product Design (2.1 Kingston University London) to over 18 years experience of working in the creative industries in London and Sydney, I have built up a wealth of knowledge and experience working across a range of areas including marketing, advertising and design. The project portfolio includes global campaigns, urban installations, fresh brand identities, web and app design, immersive VR experiences, motion graphic video production and content strategies for large scale digital infrastructure networks.

I enjoy the opportunity to lead teams, build relationships with clients and sell brilliant ideas, but as an ambivert also appreciate quiet periods of studio time for creative exploration and detail-orientated work. I have managed a studio of 10 plus creatives including designers, strategists, motion graphic artists, copywriters and industrial designers and can adapt to different personalities and skill sets to make sure a project succeeds.

I keep up with the evolving landscape of available tools, technologies and resources to inform and assist how ideas are communicated in an ever-evolving industry and can boast an advanced ability across the entire Adobe creative suite, web building platforms such as Figma as well as a solid knowledge of 3D design softwares such as Cinema 4D, Blender and SketchUp.

Art Direction & Design

I’m experienced in leading large design teams as well as working through projects solo and enjoy bringing concepts to life through different mediums. I like to get stuck in and on the tools and keep abreast of trends and new techniques as technology evolve. My design toolkit spans graphic design, UI and UX Design, motion graphics, video production and editing and experiential design.

Creative Direction

I love developing ideas, big and small that grow brands, businesses, campaigns and that engage audiences across the digital and physical landscape. I have a talent for identifying an insight, growing an idea and nurturing that idea to delivery. I enjoy working in a team and adapting to different personalities and skill sets to make sure a project succeeds.

Experience Design

I have developed digital customer experiences for entire airports as well as immersive installations, websites and apps. I get particularly excited when tech can be used to enhance an experience by connecting the digital and physical worlds in unexpected ways.

Content Strategy

I have developed digital content strategies for many different platforms - including social media, websites and digital screens across Australia's travel hubs, office towers and urban centres.

Think I could help your business or project? Feel free to give me a call or drop me an email.