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FUJIFILM
X-T4 DOOH & SOCIAL CAMPAIGN
An engaging campaign across digital out-of-home, social and print.
Client
FujiFilm
Year
2021
Role
Art Director & Designer
Type of Work
Campaign Strategy
Campaign Branding
Motion Graphic Design
Campaign Style Guide
Copy Writing
Our brief was to launch Fujifilm’s new X-T4 camera across out-of-home, social, digital and print. With limited assets available we developed a creative strategy from scratch, designing multi-platform digital assets with eye catching motion graphics, retail focused copy and full bleed video that targeted photography enthusiasts across Australia.
Our designs were bespoke to each environment to maximise contextual relevance and we produced multiple ads in the series to communicate different unique specs of the product. We also produced a complete brand guideline booklet for future campaigns.
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