SPECIAL BUILD
INSTALLATIONS
oOh! MEDIA
Special build creative solutions to campaign briefs
Client
Hendricks Gin
Doritos
Role
Creative Strategist &
Art Director
Type of Work
Creative Direction
Art Direction
Studio Managment
The following projects are from my time as a Creative Strategist and Art Director with oOh! Media. While leading a specialist in-house design team at oOh! Media our task was to ideate and create unmissable experiences that would form an integral and integrated part of a client’s campaign, utilising environments such as airports, universities, office towers and street infrastructure, all assets that oOh! Media had exclusive access to.
Often physical installation ideas and digital on-screen content would be created to push technological boundaries and immerse audiences to inspire social sharing – concepts included technologies such as data-triggered media, video projection, VR, AR and sensory experiences to create maximum impact and engagement.
Here is a link to an article I wrote on behalf of oOh! media a while back that showcases other projects of this nature our studio delivered –
https://oohmedia.com.au/top-campaign-picks-for-2020/
HENDRICKS GIN
Hendrick’s Gin wanted an out-of-home campaign to encourage commuters to escape from the conventional, by stepping into the peculiar and embracing the unusual. We created Victorian-surrealism themed activations that evoked a sensory overload at the most mundane of places: the bus shelter, this proved a perfect location for an audience to ponder, observe
and explore the peculiar.
“Let's engage a city audience with Hendricks Gin through moments of the unusual and peculiar”
DORITOS FOOD TRUCK CLASSICS
Doritos Food Truck Classics were brought to the street with an immersive special build installation that included artwork and the physical features of a food truck. The bus shelter, lit with neon roof signage, was wrapped in branded decals and invited commuters to take a seat with bespoke and classic food truck seating. The campaign was awarded the Q1 Grand Prix in the OMA’S Creative Collection and was also the ‘Best use of Innovation’ Winner.
“The build perfectly captured the colour and vibe of the new Doritos range and had the audience interacting and sharing their experience via social."
We executed a dynamic out-of-home campaign for Google that aimed to demonstrate the speed and effectiveness of their search capabilities. Faced with the task of showcasing Google's prowess in finding information quickly, we devised a nationwide dynamic campaign that operated at scale.
Our innovative concept revolved around asking search term questions to Google triggered by the weather, time and location. What set this campaign apart was the time targeted, contextually relevant and hyper-local responses it generated based on the media asset's location. This dynamic approach effectively conveyed Google's ability to provide highly accurate, instant information in moments of need, captivating audiences nationwide.
“In a world of questions, Google are the answer, everywhere,...this clever dynamic campaign perfectly expressed Google's search capabilities and value at scale"
